Jax brand uses enviro friendly white clay for product aimed as surfers, skaters and soccer stars
Surfersvillage Global Surf News, 9 August, 2017 - The Jax for men hair care line has joined the growing ranks of “action sports” oriented men’s grooming products. While surf industry upstarts like Byrd Hair products have taken aim at salty stylists, Jax is seeking to broaden its reach by expanding to all action sports... and beyond.
The brand takes aim at “the man who needs high performance grooming products to keep up with his high-octane, adventurous life,” the company said in a statement. “Each product in JAX follows the 'Live Life to the Fullest' mantra of the JAX man. JAX formulas contain the JAXplex, a combination of adventurous ingredients sourced from some of the world’s harshest destinations and environments.”
The product lineup includes: Jax Premium Pomade, Jax Premium Sculpting Putty, Jax Premium Thicken Fiber, Jax Premium Thickening Gel, Jax Premium Pliable Dry Gel
To battle the harsh environments that surfers, athletes and outdoor enthusiasts are exposed to, Jax uses white clay from the amazon, an ingredient growing in popularity due to its healing properties and sustainability.
“Amazon White clay is the secret sauce that is infused with enriched minerals, salts and nutrients,” said Jax in a statement. “This nourishing clay encourages thicker, more abundant hair while infusing every strand with rich moisture, shine and long lasting hold. JAX products deliver replenishment to hair and scalp, resulting in healthy, well groomed hairstyles for today’s man."
Will men's grooming products be shelved next to the sunblock at your local surf shop anytime soon? That depends on the market's response to lines like Jax.