Broadreach Media to distribute media rights through Europe, the Middle East, Africa, Pacific & Asia
Surfersvillage Global Surf News, 8 September, 2016 - The International Surfing Association (ISA) has appointed Lausanne-based Broadreach Media as exclusive distributor of its media rights in the territories of Europe, the Middle East, Africa, Pacific and Asia (excluding Japan). Broadreach Media will also offer consultancy services regarding the packaging and production of ISA World Championships.
The ISA World Championships of which Broadreach has been appointed media rights are:
ISA World Surfing Games
ISA World SUP and Paddleboard Championship
VISSLA ISA World Junior Surfing Championship
Stance ISA World Adaptive Surfing Championship
ISA World Bodyboard Championship
ISA World Masters Surfing Championship
ISA World Longboard Championship
The partnership with Broadreach Media comes at a crucial moment for the ISA after the decision on August 3 by the International Olympic Committee to include Surfing as one of five new sports on the Sports Program of the Tokyo 2020 Olympic Games.
Robert Fasulo, ISA Executive Director, said: "The ISA is constantly working to expand our visibility and promote Surfing on a global scale, especially now that we have entered a new era for the sport with Olympic inclusion. We are looking forward to working closely with Broadreach Media, as this relationship will further strengthen our strategy to increase our global reach and spread the joy of Surfing around the world."
Steven Morris, Director of Broadreach Media, added: "Surfing is a unique combination of youth lifestyle and high performance sport and the ISA World Championship Series has huge potential for growth as commercial media products. We're delighted to start working with the ISA."